Tragaluz
Tragaluz is a space for parties and children's events that rescues the childhood backyard in a cozy house and a huge playing garden.
Tragaluz is a space for parties and children's events that rescues the childhood backyard in a cozy house and a huge playing garden.
In a collaboration with designer and illustrator Juliana Pontual, I was invited to design this website using their colorful characters and all the fantasy around the Tragaluz name (meaning "Bring the light"). Juliana designed the characters and came up with a complete story, where Tragaluz was a world where all these characters lived together, bringing joy and happiness, each one in its own way.
Our goal was to make a website unique, deeply integrated with the characters and graphic elements of the brand identity.
ILLUSTRATIONS: Juliana Pontual
ART DIRECTION: Juliana Pontual, Felipe Todesco
DESIGN / UX: Felipe Todesco
MOTION: Felipe Todesco
DEVELOPER: Alex Alves