RenewActions - Gas Natural
Digital campaign to bring awareness to small actions that would make a great difference for our planet.
What if we take small steps to make a difference in the world?
Long before sustainability whas a trend, GasNatural wanted to show an easy way to care about our environment, with small actions that would make a great difference. RenoveAções is a wordplay in portuguese with Ações (initiatives) and the verb Renovar (renew). The whole campaign was filled with these simple actions we could do everyday.
Ideas everywhere
We brought everything together in a card-style homepage, so all the ideas would be presented in a easy way.
From this overview, people could quickly find something to incorporate into their daily actions.
Here comes the icons
That was a perfect choice for this project, so we could extend it for new categories along the project without depending on photo production or stock images. I came up with a full library of carefully crafted icons, that work together as a famliy and are easily recognizable. The line icons match the lively color palette to take a light approach in a serious matter.
Behind the scenes
