Eureka Building
Integrated campaign for the launch of the first collaborative building.
Gafisa is one of the largest construction and real estate companies in Brazil.
In 2011, Gafisa asked their Facebook fans for ideas on how the ideal place to live would be.
It was the Eureka Building, world's first building based in crowdsourcing.
For the launch of the Building, we created the Division of Creation and Evaluation of Great Ideas, an immersive story leveraged by the best and the weirdest ideas found in the fanpage.
