Doorman stories
A doorman who likes to watch the elevator cameras and take notes in his "odd stories book", about anything that happens in the building. Using Facebook Connect, people could make fun of your friends by sharing their embarrassing stories in his book.
We made a fanpage in Facebook where people could share embarrassing stories about their friends, using the video as an interactive experience.
Luizinho was the main character of this campaign for Gafisa, a doorman who likes to watch the elevator cameras and take notes in his notebook about anything that happens in the building. He wouldn't hesitate to share odd stories with us.
So, how about messing with a friend?
Early Concepts
